The goal of a marketing plan is to document and provide a blueprint your business’s marketing Strategy. A marketing plan provides detail on how you will meet your sales goals through your marketing efforts. A marketing plan should be developed around achievable and measurable defined sales goals.
The marketing plan engagement will look at the 7Ps of marketing for your specific business: Product, Pricing, Promotion, Placement, Positioning, Packaging, and People. In addition, the plan will look at other areas that affect you meeting your sales goals